It started about 2.5 years ago, with countless hours spent traveling to job sites for our family business. One too many times, our global projects ran into the same inefficiencies: a team mobilized too early before the site was ready (-€30,000), a contractor used the wrong materials (-€180,000), and so on.

For those outside construction, you wouldn’t believe how messy job sites can get. Why? Because every project is a prototype. Every building is designed differently, and no building is ever built exactly as designed. Decisions cant be templated, they happen in real time—countless small and big decisions are made every day—meaning communication and documentation is everything.

Why not pick one of the many documentation solutions on the market—“just be more organized”, right? From 360° walkthroughs to dedicated chat apps, there’s no shortage of “solutions.” But they all share one big problem: human error.

Job sites are fragmented, not just across your own team but across every contractor, architect, and supplier—each with different digital skills, communication and software preferences. As a result, data gets scattered in unopened emails, meeting minutes, supplier info, random WhatsApp videos, and specialized documentation software.

Genereall we observed two trends:

1. Overly simplified (Example: chat app meant to replace WhatsApp for on-site workers, but leaving metadata on photos—yes, that’s a thing). It only solves a fraction of the problem, resulting in data silos. A seemingly “simple” tool quickly piles on complexity once you need many more solutions. In the end, you’re right back in a fragmented ecosystem.
2. Overly complicated (forcing everyone into one massive app). That complexity kills adoption. We’ve seen it so many times: C-level executives introduce yet another “game-changing” solution packed with features and dashboards, but it still relies on human input at every step. Any software is only as good as the information you put in. If half your team loves it but the other half stops using it after the first month, all those promised features become worthless.

Same outcome either way: reverting back to simpler, more familiar tools. You wouldn’t believe how many construction megaprojects run largely on WhatsApp.

When Tim (construction project management) and Lukas (software development) started talking 2.5 years ago, we knew we couldn’t change how people work. But how radically simple could we possibly make the process of collecting information?

No idea was off-limits to get zero friction, zero effort transparency into our construction projects: Obsessively making interaction as simple as possible and collecting as much data as possible. Once everything’s in our platform, we rely on raw computing power—cheaper and more predictable than human time.